Competitiveness Sustainability Risk: While CPN’s policy is still focusing on expanding business in the domestic market to maintain its leading position in the industry, it is indeed a challenge to come up with innovative forms of shopping complexes to best satisfy customers and differentiate itself from competitors amid intensifying competition against both domestic and multinational operators. To this end, CPN launched thorough feasibility studies to assess project cost-effectiveness, business partners’ readiness and caliber, evolving customers’ needs, and analyze existing competitors and newcomers, before devising a suitable business plan that not only maintains but also raises its competitiveness.
Foreign Investment Risk: Aspiring to be a regional retail property developer, CPN mapped out an overseas expansion plan, particularly in Southeast Asia, to diversify investment risks and keep relentless business growth, for instance the Central i-City in Malaysia. CPN recognizes differences in markets and competitive landscape, which produce business risks. A special workforce was therefore appointed to investigate details about economy, social situation, politics, industry environment, competitive landscape, business legislation apart from other risk factors potentially affecting the countries of CPN’s investment interest. This way, CPN’s international investment will be cautiously undertaken and based on sustainable growth.