Innovation Lifestyle Shopping Malls

With a customer-centric approach, we are allowed to use research findings and tendency analyses regarding customers’ changing behaviour to rearrange the proportions of elements and stores in new shopping complexes. This aims to generate the beyond-expectation experiences by means of “add and drop” components in zoning areas to catch up with new customers’ demand and changing consumption patterns. CPN’s modification and addition of new zones as one of the plans to create new innovations for shopping complexes. In addition, CPN piloted new zoning development for major renovations in its shopping complexes, as well as new shopping complexes to be opened in the past half a decade.

Roles and Responsibilities

Management Approaches and Performance